An Integrative Model on Web User Experience

In this paper, we present an integrative approach to describe the user experience of website usage. Starting from a basic user experience process model four dimensions of experience are integrated in the model: perceived usefulness, ease of use, hedonic quality and visual attractiveness. The model is tested empirically in two web domains: online bookshops and travel agencies. The intention to use a system as a predictor of system usage is studied as one consequence of the users’ experience of interaction. The results suggest that all four aspects of experience are mostly independently perceived by the user and all contribute significantly to the intention to use a website while perceived usefulness had the major influence and the other experience dimensions had smaller effects. Consequences of the findings for developing interactive systems that take all of the users’ needs into account and that users so intend to use are discussed.